True or false? You should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales.

TRUE FALSE Correct Answer: False Explanation False is the correct explanation for the asked question.

True or false? Repeatedly publishing blog posts targeting the exact same keywords isn’t a good strategy because all of these blog posts will compete with each other for indexing in search engines.

FALSE TRUE Correct Answer: True Explanation True is the correct explanation for the asked question.